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Is eCommerce search on Black Friday important?

Is eCommerce search on Black Friday important? The short answer is yes. We all know that Black Friday brings in a lot of money for stores and as we’re all planning our initiatives for next year and thinking of ways to improve, we’ve compiled statistics on revenue and search usage from Black Friday in the Central/Eastern…

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Guide to eCommerce Search Terminology

eCommerce terminology is complex, especially when it comes to search. It can be hard to  improve your webshop’s site search when everything you read online is so technical it looks like a foreign language. In hopes of helping ease conversations with your development team, we decided to dedicate this blog post to explaining eCommerce search…

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eCommerce Search Data and Infrastructure Optimization

The back-end of your search function is equally as important as the front-end (although arguably less sexy). Even though it isn’t as thrilling of a topic, eCommerce search data and infrastructure are critical to your webshop’s performance and eventual improvement. eCommerce search data can give you insight into which of your products are becoming more…

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12 Tips to Optimize Your Search Result Filters

Search result filters are generally placed on the left side of the Search Engine Results Page (SERP) for eCommerce sites and help users refine their initial query. By helping users find what they’re looking for, filters can increase your site’s revenue.  It seems pretty basic, but they should be intuitive and easy to navigate in order…

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Is Your Mobile Search Optimized?

Mobile is everywhere, which means people are shopping on their phones more than ever (1/3 of all eCommerce purchases in the holiday season were made on smartphones), so having a responsive website with an optimized mobile search is critical to your brand’s success.  Since mobile pages are much smaller than their desktop counterparts, the placement of the…

10 Easy Ways to Optimize Your Search Box

The search box has a big impact. Really big, it generates 50% of eCommerce stores’ revenue. Even though it’s important, it’s often overlooked. People implement an open source search box on their website and don’t think about it again, but this can lead to missed revenue opportunities. By spending a bit more time optimizing your…

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